Buyers born long after the CD's heyday are looking for affordable ways to support the artists they love.
But Carniol doesn’t own a CD player. She hasn’t listened to her Swift CDs in years, instead opting for a streaming platform. Carniol, like other young collectors, considers the CD to be more akin to merchandise than a functional tool for consuming music. She loves the included photos, the design of the album. When I spoke to her in late June, she’d been hoping for a signed copy of “Speak Now ” since the rerecord was announced.
“People will be like, ‘I’m in search of this CD. Does anyone have it?’ And someone would be like, ‘Yes, but I’m in search of this.’ There’s a lot of trades. People often go to those sorts of pages because they know it’s other fans,” Fitchett says. Collectors, eager for a CD renaissance, were excited when, in 2021, CD sales experienced their first uptick in sales volume year over year since 2004. Strickland says CD sales have increased at Sub Pop Records in the past few years. “It’s a way to get yourself out there and develop a pretty loyal fan base,” Fuentes says. “If you go to a house show and you buy a CD for 10 bucks, you’re always going to have that CD and be like, ‘Oh, I remember that band.
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