If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers.
This photo provided by Anheuser-Busch shows the Budweiser 2024 Super Bowl NFL football spot. The perennial Super Bowl advertiser is bringing back fan favorites the Clydesdales and a Labrador, in a nod to previous commercials that aired during advertising’s biggest night. Ahead of Super Bowl 58, some advertisers are releasing ads early in the hope of capitalizing on the buzz leading up to the game. This image provided by Hellmann’s shows the Hellmann’s 2024 Super Bowl NFL football spot.
It’s a big challenge to stand out among the 50-plus advertisers that will be vying for the eyes of the more than 100 million people expected to tune in this year to CBS on Super Bowl Sunday . Last year’s broadcast on Fox was watched by a record 115.1 million viewers, according to Nielsen. The Bud Light genie grants wishes — like giving someone ’80s metal hair and someone else a giant bicep — to Bud Light drinkers. NFL legend Peyton Manning, rapper Post Malone and more also appear on screen.
Dove’s ad begins seemingly whimsically showing young girls having mishaps playing sports to the tune of “It’s the Hard Knock Life.” But the ad cuts starkly to a girl looking self-consciously in the mirror. The message: low body-confidence leads to girls quitting sports, not the mishaps. Lionel Messi’s Super Bowl debut shows off his soccer mastery and apparent loyalty to Michelob Ultra. In the ad, the soccer star also gets an assist from NFL legend Dan Marino and nod from “Ted Lasso’s” Jason Sudeikis.
According to Oreo, the key to making life’s biggest decisions is to “twist on it.” An ad for the iconic sandwich cookie suggests that even Kris Jenner used the tactic before agreeing to start “Keeping Up With The Kardashians” back in 2007.
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