American car shoppers continue to seek out the brand that consistently has among the lowest inventory, representing missed opportunities for many buyers.
Toyota dealers are low on cars. All the same, more American car shoppers consider a Toyota TM than any other brand. Fully 35% of American car shoppers looked closely at buying a Toyota product last quarter, even though Toyota dealers consistently had among the lowest inventory of any car brand.
Low inventory drives high prices. In fact, Toyota has begun to publicly discuss raising prices on its products. Toyota’s lead keeps growing even when they’re low on inventory Toyota has held the top spot for most of the past five years. So its win is unsurprising in some ways. Before 2020, it was common for automakers to try to keep at least six weeks’ supply of vehicles in stock.
The 10 most considered brandsHigh gas prices still driving some decisions High gas prices have driven more shoppers to consider hybrids, electric cars, and even old-fashioned sedans in 2022.
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