This brand is HUGE on TikTok.
. During our conversation, the sibling duo cite the Spice Girls, Paris Hilton and Lindsey Lohan as reference points for their designs. “We wore all these trends when we were younger,” says Jade. “I keep saying I wish I kept my whole wardrobe.”With today’s it-girls also counting these names as inspiration, it’s no wonder they’re all endorsing Jaded London for theircredentials.
So much so, that global shopping platform Lyst named the brand’s parachute pants as one of the biggest products of 2022, with searches on the platform up 63% the past few months. Back in August, Hailey Bieber was spotted wearing a pair of the signature pants in khaki, paired with a black baby tee, while Kaia Gerber was seen sporting the same pair with a white tank top and adidas Samba sneakers.
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