Carlos Tavares, PSA Group's boss, rescued the company from bankruptcy and he's not finished yet
, maker of Peugeots and Citroëns, has a passion for motor racing and speed pervades his day-to-day activities, too. The intense Portuguese arrives abruptly for meetings and departs so swiftly that it takes a few seconds to realise that he has gone. His reputation as the most talented boss now running a car company is also built on speed—his rapid and remarkable turnaround of two struggling firms, firstitself and then Opel, acquired from General Motors in 2017.
The permanent frown clouding Mr Tavares’s brow is a testament to the tough jobs he has pulled off. First, after taking the wheel ofin 2014 after years of heavy losses, he rescued it from bankruptcy. To near-universal surprise, he restored the firm to the black in a year. Revenues and profits have since grown handsomely; profit margins now rival those of German premium carmakers.
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