A cottage industry of beauty influencers moonlighting as true crime correspondents is racking up tens of thousands of views on YouTube. But is it right that we treat murder as 'lifestyle' fodder for influencer virality?
. The former raises questions of motive; do we engage with these real life horrors for titillation, or a sincere desire to explain evils that are so often inexplicable? The latter, questions of professional competence and dignity of treatment, for what are often the most profound traumas of the subjects and survivors lives.Real Crime Profile
“Murder is messy, bloody, devastating and ugly in reality. Victim’s deserve to be honoured in their death and not seen as entertainment value or something to be capitalised on” -- Laura Richards, psychologist and founder of theWhen I speak with Georgia Marie, she recognises how incongruous the idea of a lifestyle/true crime combination sounds. It’s unusual, she acknowledges, even if it’s far more common than when she started up, back in 2011.
But Georgia is keen to stress that it’s not about the numbers. It’s still a passion, she says, a creative outlet that has kept her going during the greyer moments of the last few years, even assuring me that she doesn’t care if “one or 100,000 people watch”. Though you wonder if the figures did drop off a cliff, just how long she’d keep putting in the punishing hours required to fulfil her self-imposed weekly deadline.
While the glossy world of prestige journalism at least offers certain theoretical guarantees, they aren’t always on offer in the unregulated influencer shadow world. Speculation and unnecessary detail abound, though Georgia again stresses how much care she takes. “I never forget I’m talking about a real person who might have been through some of the worst things you can possibly imagine, or the relatives who had to go through losing them.
Does it take a toll, immersing yourself in people’s darkest stories, without even the benefit of meeting the subjects? It seems like an impersonal pursuit, far too easy to internalise unhealthily. Laura had also made the point that the long-term impacts and realities of crime are rarely depicted in crime shows, let alone solo vlogs, with “many underestimating the impact of vicarious trauma, that it can have serious and severe long-lasting impact on your psychological well-being”.
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