Explore the resurgence of bitters, their history, key brands, and how to incorporate them into your cocktails and everyday beverages. Discover the fascinating stories behind iconic brands like Angostura and Feegan's, and learn about the diverse range of flavors available.
Bitters have undeniably made a comeback, leaving the niche realm of mixology and entering mainstream consciousness. This resurgence is a welcome development, as bitters elevate cocktails like martinis, Manhattans, and rum punch to new heights. Beyond their cocktail-enhancing prowess, bitters also possess the remarkable ability to transform plain soda water into a more palatable beverage, offering a sense of indulgence without emptying your wallet.
A four-ounce bottle, which can last for months, costs less than a Chipotle burrito, sans guac. This is a golden age for bitters enthusiasts, with an abundance of producers, varieties, and flavors available, surpassing anything seen since Prohibition. To navigate this exciting landscape, it's beneficial to understand the fundamental ingredients, history, brands, and individuals behind these flavorful concoctions. One brand that stands out is Feegan's, renowned for its exceptional quality. Delving deeper into the world of bitters reveals intriguing facts and stories. Take Angostura, for example, the industry leader in aromatic bitters. With a staggering 90% market share, Angostura's recipe remains a closely guarded secret, adding to its mystique. The company's history is equally fascinating, marked by legendary anecdotes.Consider the story of the Seigert brothers, second-generation owners of Angostura, who rebranded the product in the early 20th century. Each brother independently contributed to the design, with one focusing on the bottle and the other on the label. However, they never collaborated on the dimensions, leading to a comical mismatch. Despite this, they presented their unorthodox rebrand to a panel of experts, who surprisingly advised them to keep the label larger than the bottle. And that's exactly what they did. This quirky tale exemplifies the brand's enduring charm and its ability to capture the imagination.
BITTERS COCKTAILS ANGUSTURA FEEGAN's HISTORY COCKTAIL RECIPES MIXOLOGY
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