The pandemic and Web3 have accelerated the creator economy trend. Today, the total size of the creator economy is estimated to be over $100 billion and 50 million people worldwide consider themselves creators. Read predictions from leading experts on creator economy, including Web3, crypto and NFTs.
Jennifer Neundorfer, Cofounder and General Partner at January Ventures
These are fundamental changes that make much of the traditional small and medium size business software solutions obsolete. In the year ahead, I believe we'll see the rise of new tooling native to the Gen Z creators.” #6: There will be a huge need for B2B ‘picks and shovels’ software to allow creators and employees to be paid in cryptocurrency“I believe that more and more service providers, creators and or employees, if given the option, will prefer to be paid in cryptocurrency. We are investing in the picks and shovel software that allows employers to allow for this option and also to account for the myriad of complications and regulations when related to tax and accounting from a B2B perspective.
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