Beyond the sporting action and epic halftime shows, the Super Bowl's provoked some furious design debates over the years.
, the NFL decided it was time to bring back some of the old originality to the logo. It didn't quite go back to the anything-goes days of pre-2010, but it made 2022 event's logo more unique by referencing the host state of California in the design through the incorporation of palm trees in the letters. It was a nice move, maintaining consistency while making the logo more interesting and relevant to the specific event. There was just one problem.
Indeed, the tree trunks did look somewhat streaky, and the leaves somewhat... splattery, and it was one of those examples of 'once you've seen it, you can't unsee it'. As far as Twitter was concerned, it was a massacre.I mean come on, the colors of this year’s Super Bowl logo are Eagles and Chiefs colors. The script was already written. #SuperBowlLVII pic.twitter.
But some people later wondered if something uncanny was going on with the choice of colours. The Super Bowl LVII will be contested by The Kansas City Chiefs and Philadelphia Eagles . Did the NFL predict who would be competing in the game? We suspect not, but there always needs to be some kind of controversy.
. But perhaps one of the most controversial ads in branding circles was the cheeky Scarlett Johansson Soda Stream ad from 2014 due to the direct challenge 'Sorry Coke and Pepsi' . Perhaps one of the hardest hitting Super Bowls ads was produced by Pittsburgh's 84 Lumber Company in 2017. The piece, which had to be heavily edited after footage in the full version was deemed too political for broadcast by Fox, depicts a mother and daughter's journey to become legal American citizens.Like we said, advertising during the Super Bowl is an expensive business. According to
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