The Biggest Influencer Controversies of 2020 — So Far

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The Biggest Influencer Controversies of 2020 — So Far
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With all of the monumental news that 2020 has brought with it, influencer controversies still managed to make headlines.

Last year’s explosive fight between beauty influencers James Charles and Tati Westbrook were in the news once again this summer, when Westbrook posted a viral video claiming she was manipulated into starting the fight by influencers Jeffree Star and Shane Dawson.

“I am not paying you for the retail value,” Bernstein wrote in an e-mail to Myers. “I’m paying you for the cost of what you paid for the goods, which I was actually under the impression that they were very cheap.”Myers went on to explain to Bernstein that she would be at a loss of profits given that she paid a model to sport the looks and an employee to list the pieces and put them in her inventory. She also reminded Bernstein that she had initially agreed to pay the resale value.

“I have seen a lot of misconceptions, stories and gossip that have been untrue and/or hurtful,” Myers wrote. “I tell you all the truth so you don’t have to wonder about these things, this is part of why I am open with you!”Something Navy influencer and founder Arielle Charnas had one of the most explosive influencer controversies of the year due to the handling of her positive coronavirus diagnosis.

She received an immense amount of backlash from what she was posting on Instagram, which showed her taking walks around her neighborhood and her nanny taking care of her kids. Several media outlets called out Charnas for her disregard of health and safety measures. Despite the controversy, Charnas went on to launch her stand-alone Something Navy fashion label on July 13. She has since released two collections under the label.Jeffree Star posing with the Cremated palette. Jeffree Star

Star also produced a photo shoot for the palette at the Hollywood Forever Cemetery, where he posed outside a mausoleum with models dressed in black. “There were some people saying, ‘Jeffree, it’s a little weird timing, there’s a lot going on in the world,’” he said. “But for me, this is art and I never come from a negative place you guys. My own father who passed away and my two dogs that passed away last year are all cremated and it is a tradition in my family.”

After a year of not commenting further on the feud, Westbrook posted a 40-minute YouTube video on June 30 titled “Breaking My Silence,” in which she apologized for starting the fight with Charles and accused Jeffree Star and his close collaborator, Shane Dawson, of manipulating her into lashing out against Charles in the first place.

She said that she realized Star and Dawson lied to her in order to ruin Charles’ career just as their docuseries aired and they released their highly popular Conspiracy Collection under Jeffree Star Cosmetics. He explained that he should have handled the drama better, like reach out to Charles about the allegations to clarify them rather than speak publicly without concrete proof. He then took time to apologize to Charles in the video.

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