The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays.
The Big Ten announced Thursday it has reached seven-year agreements with Fox, CBS and NBC to share the rights to the conference's football and basketball games.
“I think what it does, it affords us the opportunity to make sure that we can continually do the things we need to do to take care of our student-athletes, to fortify our institutions, to build our programs,” Big Ten Commissioner Kevin Warren told the AP. Fox, which has shared the rights to the Big Ten with ESPN since 2017 and owns a majority stake in the Big Ten Network, will continue to feature noon Eastern time as its primary game of the day.
CBS will carry 14-15 Big Ten football games a season from 2024-29, including a Black Friday game. Unlike with its longtime SEC deal, CBS will not be guaranteed the first selection of football games each week with the Big Ten. Fox, CBS and NBC will hold a draft for games, allowing each network some opportunities for first selection in a given week.
Starting in 2023, NBC will launch “Big Ten Saturday Night” in prime time and broadcast 15-16 games per season. The agreement with NBC also includes eight football games and dozens of men’s and women’s basketball games per season to be exclusively streamed on Peacock, the network’s online subscription service. NBC also has a separate, longstanding broadcast deal with Notre Dame, which remains unaffiliated with a conference.
“I just thought where we were in the Big Ten, we had a very unique opportunity because we have the institutions that could do it," Warren said."We have the fan avidity. We have the breadth, we have the historical foundation, that we were in a position to really do something unique with three powerful brands in Fox, CBS and NBC.”
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