The ex-veep's small digital team has a tall order going up against Donald Trump, who intuitively understands what clicks
How does a campaign take a 77-year-old man — who admits he needs his granddaughter's help with his cell phone and pitches himself as sober and reasonable — and make him go viral?
In recent weeks, the campaign has been testing that vision. It posted a compilation of coronavirus acts of kindness with the tagline, “When we’re told to stay apart, we still come together.” It has pushed out posts that attempt to replicate Biden’s trenchant one-on-one moments with voters, such as a livestreamed “digital rope line.”
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