The Best Part Of Pride Is Making Fun Of Rainbow Capitalism

'Every June, queer people across the internet — especially on Twitter and, more recently, TikTok — engage in an important Pride tradition: dunking on the year’s overwhelming and nauseating display of rainbow capitalism.'

received an unsolicited merch box that prompted them to re-examine their life as a queer influencer. It was the muscle shirt that read “Ask me about my pronouns” that triggered the existential dread, Tom tweeted: “become a queer influencer, they said, it comes with the worst merch on earth.

Drew also noted that there are limits to how authentic a brand can seem when participating in rainbow capitalism, explaining that while changing the colors of the logo is an easy way to acknowledge the moment, it can feel synthetic — especially when it comes from brands that have caused more harm than good.

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