A new report from PwC looks at how customers view some of South Africa’s biggest insurers – including Discovery, Sanlam, Outsurance and more.
A new study from PwC, in collaboration with DataEQ, has looked at the popularity of insurers in South Africa.
Overall, the South African insurance industry set the benchmark for Net Sentiment, far outshining banking, retail, and telecommunications. Overall, the insurance industry measured an aggregate Net Sentiment of 16.1%, with eight industry members above the aggregate. In addition, Hellopeter had a serious impact on Operational Sentiment within the insurance industry, and without it, Operational Net Sentiment, which MiWay again won at 80.1%, dropped from 26.9% to -46.2%.
“A large portion of Momentum’s reputational success can be attributed to the #SheOwnsHerSuccess campaign and workshop series,” PwC said.Staff was the most mentioned in regard to customer service, with the topic being the only one to receive a positive Net Sentiment Score – mainly due to positive Hellopeter reviews.
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