E3 2021 is officially done, so it's time for us to look back at all the new videogame trailers and decide what ads impressed us the most. Because we live to be impressed by ads.
E3 is fundamentally weird. Every year the trade show packs tens of thousands of people into two wings of a convention center full of unnecessarily elaborate booths displaying the hopeful videogame hits of the next 18 months. If that sounds like a recipe for multimedia chaos, well, it is: it’s a full-scale sensory assault amid non-stop shoulder-to-shoulder contact with absolute strangers.
That won’t be the case this year. We didn’t get our hands on anything, because there was nothing to lay those hands upon. We’re just passive viewers of the ads that flashed across our computer monitor, willing consumers of the word as written by marketing execs and copywriters. Come, let us be the vehicle through which you experience your game ads—we’re here to serve.
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