Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others.
A competitive and creative decade in advertising, the 1970s was an era when talented copywriters, photographers and directors could shine, whether on the pages of magazines or on TV – particularly as TVs were increasingly commonplace in homes and colour was outpacing black-and-white.
“There are no product details whatsoever, but it tells you just enough to make you want to know more. Each word is doing something clever. The quote ‘Simplicity is the ultimate sophistication’ – often attributed to Leonardo Da Vinci – puts Apple’s company ethos front and centre. It’s a bit pretentious, and I respect that. It fits the brand,” Wood continues. “Apple goes on to stake a claim on the generic term ‘the personal computer’, implying that ‘there is no other’.
The ad, with creative direction from McCann Erickson’s Bill Backer, was released in 1971. Several shoots had been rained off, resulting in new locations and recasting, and a final budget that topped $250,000 – a hefty amount for the time. However, the 'Hilltop' ad was a huge hit around the world. “The bear was created by John Webster for BMP ,” Olivia adds, “who was also responsible for Cadbury's“The 1970s were less time-volatile with the end of the Vietnam War, Watergate and the Beatles' breakup.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
House 'frozen in 1970s' with orange sofas is a real trip back in timePerched on top of a small hill, a set of stone steps lead up past a large garage
Read more »
Harrison Ford's Star Wars script sells for £10,000 at auctionThe pages had been left in a west London flat the actor rented in the 1970s.
Read more »
The steamy renaissance of the pressure cookerLast hot in the 1970s, this retro bit of kit is pressing new buttons
Read more »
Massive blow on Callum Wilson – Newcastle United number nine now set to have surgeryNewcastle United number nine now set to have surgery - Massive blow on Callum Wilson
Read more »
John Wilson: 'Nathan Fielder Taught Me to Collaborate. He Beat the Stubbornness out of Me'How To With John Wilson - Season 3 Official Trailer (HBO)
Read more »
She was a sex symbol in the 1970s from playing a female superhero on TV but in a recent image she is...Wonder Woman! Lynda Carter receives a star on the Hollywood Walk of Fame. Lynda wore a beautiful black dress with wide shoulder length sleeves circled by two white patterns as she took photos with her much deserved star.
Read more »