'The Bends' at 25: Radiohead's 'Just' Video Director Looks Back

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'The Bends' at 25: Radiohead's 'Just' Video Director Looks Back
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For the 25th anniversary of Radiohead's 'The Bends,' the director of the 'Just' video looks back

about directing the video. “I felt an absolute chill race up my spine when I realized the ending of the story would work perfectly to the ascending guitar solo,” he remembers. “Other people have told me they have felt the same chill. [I’ve] been chasing sharing that feeling in my work ever since. It’s addictive.”I wrote and directed the whole thing from scratch. It was written as a 10 page-script with dialogue.

I also remember Thom sitting on the bed on set and playing me a tune on an acoustic guitar. I can’t remember whether it became anything famous or not, but I remember he had the most unusual way of playing rhythm guitar, like nothing I’d heard before. Odd, staccato, hypnotic. It was like an alien was playing the guitar.

I haven’t told anyone in 25 years. I had no idea the video was going to cause so many people to ask what the man said, I really didn’t. At the time, I simply felt I had no choice but to subtract what was said, it created the magic. To reveal the answer would kill the video. There’s a very real logical and simple answer though, a concept, however — no matter how good the idea is, it will always disappoint someone if revealed. I’ve told a few close people things over the years.

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