Just one of David Beckham’s Instagram post generated $1.07 million.
LONDON — Victoria Beckham was a clear winner during London Fashion Week when it came to media impact, according to the latest data by Launchmetrics, the data research and insights company.
David Beckham’s Instagram post — the traditional picture he posts of himself, his sons Cruz and Romeo and daughter Harper sitting in the Victoria Beckham front row — was the top-performing single post and generated $1.07 million. It was posted to show support for his wife’s fall 2020 show, which took place in The Banqueting House in Whitehall, Westminster.
Hilfiger showed his Tommy Now collection in collaboration with Lewis Hamilton on Sunday night of LFW, where celebrities such as Naomi Campbell, Luka Sabbat and Alessandra Ambrosio walked the show. He also gathered a lot of top influencers to create sponsored content and Melissa Satta’s post from the show ranked as the top sponsored post created during the five days of LFW.
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