The Battle Over How Much Politics To Allow On TikTok

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The Battle Over How Much Politics To Allow On TikTok
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Emily Baker-White is an investigative reporter and senior writer at Forbes. She joined Forbes from BuzzFeed News in 2022 and covers the way tech companies shape our discourse, commerce, and culture. Baker-White’s coverage of TikTok has been widely cited by lawmakers, regulators and other news outlets.

Some employees have argued political posts are good for business, and urged the company to loosen its political ads ban. Others worry politics could poison TikTok’s magic.

Just hours after the message was sent, it was deleted, a reminder of a sticky tension for TikTok. For years, a debate has raged inside the company about how it should handle political discourse on its platform, which now boasts more U.S. users than people who voted in the 2020 presidential election.

One proposal brought to the group earlier this year would have the company partner with select “authoritative” news publications to boost the publications’ distribution on the platform. Opponents of the proposal were concerned about how partners would be selected, and some suggested that the company conduct a case study into Facebook’s troubled history with political publishers before moving forward. and its head of Trust & Safety.

Hundreds of ads about the Israel-Palestine conflict have run on TikTok, many portraying devastation and injured children in Gaza. Although the ads do not mention U.S. politics, it is not hard to imagine how they might sway U.S. voters, especially in Muslim diaspora communities like Dearborn, Michigan, where ads about the war have been

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