The Battle For Germany’s EV Market, Part II — Tesla Model 3 Called For Duty
The Tesla Model Y was the 2nd best selling automobile in the overall German auto market in February .The overall German auto market had a positive month in February , with BEVs being the highlight . There were 32,475 BEV registrations last month, 16% of the overall market. That pulled the market up, quite different from diesel and especially PHEVs , the latter of which are now suffering from the end of federal incentives. In the month, PHEVs had 11,916 registrations, or 5.8% of the total market.
Regarding the 2023 table, the Tesla Model Y is well above everyone else, tripling the sales of the new runner-up, the VW ID.3, which jumped from 4th to 2nd last month. With the Tesla Model 3 already in 6th, and probably benefitting from a peak performance in March, we might see Tesla winning 1st and 2nd in Germany by the end of the quarter.
While Opel has the excuse of its BEVs transitioning to the new Stellantis BEV powertrain, the reason why BMW doesn’t have one model on the table … is complicated. There is the end of PHEV incentives, which created a massive hangover in the PHEV portion of the market. Further, midsize and full size BEV models are losing sales to more attractive models. And the compact iX1 is still in ramp-up mode. This last one is actually BMW’s best hope at having a model in the top 20.
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