Kyle Chayka on the prevalence of online recommendations, including Perfectly Imperfect, a newsletter by Tyler Bainbridge.
This recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations, which in the course of the past decade have taken over our digital platforms. Today’s automated social-media feeds deliver increasingly indistinguishable content now sometimes generated by artificial intelligence; in the face of this onslaught, we crave content with evidence that a real person actually stands behind the products or works being touted.
In a recent essay, “Taste is Eating Silicon Valley,” the entrepreneur Anu Atluru attracted attention for her argument that taste was the new dominant commodity in an era of generative artificial intelligence, when knowing how to prompt a machine threatens to supersede human knowledge or skill. “In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste,” Atluru wrote.
Recommendations Taste Consumerism
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