With the rise of lucrative social media deals, how does TheBachelor weed out contestants just seeking Insta fame? 'I'm not going to lie, it's a challenge for casting,' says Brooke Karzen, an executive behind the franchise.
” endured a heavy dose of controversy, the type of drama that even reality TV producers can’t make up — and certainly don’t want to deal with. And yet, the franchise has done what no other dating series has done, crossing its 20-year mark on the air.,” eight seasons of “Bachelor in Paradise” and numerous spinoffs to date, ABC’s dating franchise isn’t going anywhere.
As the show has evolved, critics have questioned if that proposal at the end is necessary, or if the prospect of finding your spouse after a matter of weeks is setting up television couples for failure in the real world. When “The Bachelor” debuted in 2002, rom-coms were all the rage and Hollywood was selling narratives rooted in finding Prince Charming; now, storytelling has become more raw, complex and realistic.
So, what are they in it for? Since the beginning of time for reality TV dating, skeptics have wondered if you can truly find love on television. But in today’s swiping culture, you could argue that a TV show is just as good as any dating app. Perhaps, the bigger issue is the rise of Instagram fame. With lucrative social media deals looming for any prospective reality star, the question of being “here for the right reasons” has hit an all-time high.
“The Bachelor” has created a web of interconnected storytelling, almost like the Marvel Cinematic Universe, and its audience is similarly invested, too. Bachelor Nation, the community of fans and cast, make the show a top trending social media topic with each episode. “Bachelor Nation is a legion of fans,” says Karzen. “It’s almost like Comic-Con.”
“There is definitely a fluctuation season to season and you know when it’s working, but really, I pay more attention to the social buzz than the actual ratings,” admits Mills, who noticed that power when Jimmy Kimmel hosted in 2015. “Jimmy told me, ‘I know those ratings are wrong because I got more feedback on that episode that I hosted than anything else I’ve ever done in my career.’”
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