Hollywood reacted to the singular success of 'The Avengers' by further prioritizing franchises for the sake of 'cinematic universes.'
was quite possibly the final nail in the coffing which Hollywood had been building for itself sinceconvinced Hollywood that any untapped property could be made into a blockbuster franchise.both positioned mega-bucks four-quadrant action fantasy IP as the only ideal game in town . Michael Bay’sshowed the value of essentially making big-budget kids flicks aimed at nostalgic adults.
Here’s what Hollywood took from the once-unthinkable superhero team up ensemble opening with $207 million and legging out to $623 million domestic and $1.519 billion worldwide in the summer of 2012: Audiences wanted superhero cinematic universes, and that global success ofwas such that it could only be replicated by a cinematic universe event actioner. As such, Hollywood prioritized their own superhero universes. Think Warner Bros.
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