The 56 Most Innovative Beauty Products of 2023

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The 56 Most Innovative Beauty Products of 2023
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The future of beauty starts here, with our picks of the latest breakthrough products, formulas, and solutions

Olay Super Serum is fueled by a proprietary niacinamide, and the formula turns from an iridescent purple to clear once it’s fully absorbed—so you know exactly when to move on to your next skincare step.Noble Panacea gained traction for its patented Organic Super Molecular Vessel, developed by the brand’s founder, organic chemist and Nobel Laureate Sir Fraser Stoddardt.

The molecule houses and protects skincare actives to preserve their efficacy, and in the brand’s new the Absolute Nourishing Lift Oil, it combines moisturizing oils with time-released hyaluronic acid, delivering unprecedented nourishment.This solid serum-balm is packed with 68 skincare actives to deliver unprecedented radiance, glow, and bounce. Developed by a French Pharmacist, it's even safe for sensitive skin. Slather it on as the last—or only—step in your nighttime skincare routine.

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