A new report claims Amazon is plagued with thousands of fake reviews.
Some brands are making names for themselves on Amazon AMZN, +0.98% by spamming their products with fake five-star reviews.
Smaller personal tech products appeared prone to phony reviews. Seven out of 10 headphones that the researchers scrutinized had suspicious five-star customer ratings, including a pair by the brand Celebrat that had 439 unverified five-star reviews that all posted on the same day.And when Which? shared its findings with ReviewMeta, the review experts also believed that each unverified five-star review of the top 10 pairs of headphones, when sorted by average customer review, was phony.
Smartwatches were also marked by an abundance of suspicious reviews in this Which? report. When sorted by customer review, every device on the first results page was from an “unknown” brand, and unverified reviewers made up 99% of the endorsements for the top four products.
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