Fun fact: there are about 35 million people still in credit-card debt from last year’s round of holiday shopping. Here's our guide on how to find the best deals -- and not get swindled.
More than 165 million people are expected to go shopping between Thanksgiving Day and Cyber Monday this year, according to the National Retail Federation.
To help you make the most of your post-Thanksgiving shopping, MarketWatch has put together a handy guide featuring of the best tips from retail and financial experts on how to ensure you come out of Black Friday and Cyber Monday a winner. Next, take a page out of Santa’s book: Make a list, and check it twice. Create a spreadsheet of everyone you’d ideally want to get a gift for, prioritize that list and assign a dollar amount to each person. If you run out of money before you reach the end of the list, consider alternatives to traditional gifts, such as seeing a movie with the person or offering them a free night of babysitting. And don’t forget to budget for any taxes and fees that are tacked onto the sales price.
Some of these psychological manipulations are plain to see, literally. Retailers will often position very cheap items at the front of the store — for instance, Target TGT, -0.49% places a lot of $1 items near its entrance — to break the ice. Putting one of these items in your cart will prime you to spend more.
‘Put things in your cart and leave them there, browse around before you absolutely need to make the purchase.’ —Michael Osborne, chief executive and president of SmarterHQ As for what you should consider purchasing on Black Friday, electronics are at the top of the list. This is indeed one of the best times of year to purchase items like televisions and video game consoles. In 2019, especially, smart-home products are expected to have some of the best discounts.
Ignore doorbuster deals — but pay attention to shipping options In the age of online shopping, many retailers continue to run doorbuster deals on popular electronics and home appliances in an effort to get people to shop in brick-and-mortar stores rather than online. The good news for the planners out there, Osborne said, is that fewer retailers are keeping their doorbuster discounts a secret, because people want to know in advance what they could get.
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