The £49 John Lewis Christmas advert jumper is the perfect winter knit

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The £49 John Lewis Christmas advert jumper is the perfect winter knit
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The John Lewis Christmas advert 2024 is out now and it stars a hero jumper that's flying off the shelves. Shop the John Lewis Christmas advert jumper now.

The John Lewis Christmas advert 2024 is here, but heartwarming as it always is , what's really caught our eye is the fashion. And, in particular, a Fair Isle jumper that's already flying off the shelves.The Fair Isle Wool Blend Knit Jumper, £49, is currently marked as a bestseller on the John Lewis website, with over 100 customers snapping it up in the last 24 hours alone.

Or, style it with a silky slip skirt or sequin trousers. 'Tis the season, after all.This year's John Lewis Christmas advert, The Gifting Hour, tells the story of Sally, who has left buying a present for her sister, Lauren, to the last minute, and is running out of time. She runs into a John Lewis shop just 15 minutes before it closes and ends up falling through a rail of dresses into a magical world, only to emerge, Narnia-style, into the attic of her childhood home.

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