Essence's Lash Princess False Lash Mascara has been a TikTok beauty favorite for years because it creates a super dramatic lash effect for an affordable $5 price tag. #EssenceMascara has 266 million views on TikTok, with users raving about their lashes. And this top mascara has also earned over 242,00 five-star reviews on Amazon.
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.products was updated with newly trending makeup, hair care, and skin care products on the app, as well as additional insights on the latest, keep tabs on the latest glam trends, and learn every expert application technique under the sun.
At WWD, we monitor the app to find the best trending beauty products on TikTok with sky-high ratings, cross check our testing notes on top products to consumer reviews, and look at what beauty industry insiders are sharing on their social platforms to curate our list of top TikTok beauty goods that should be on your radar — and added to your e-cart — stat. Keep scrolling to see what editors, influencers, and beauty fanatics are loving right now on the social media app to use IRL.
“The Dyson Airwrap is one of the best investments I’ve made for the health of my long, curly, and color-treated hair. After years of consistent use, I’ve noticed less damage and breakage, and haven’t had to compromise on my favorite hair looks.”“Curl, straighten, and blow out — this tool can do it all. My hair has never looked better. When I create curls they stay all day and when I straighten my hair its left so silky. The tool for body created more volume than I have ever achieved.
“I’ve been using the OG Tarte Shape Tape Concealer for years, so I was hesitant to stray from a tried a true. But I’m so glad I did. I have combination skin, which gets especially dry in the winter months, and this concealer not only infuses healthy hydration upon application, but goes on to brighten and smooth my overall complexion.
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2024 Oscars: Best Picture, Best Director, Best Actor, Best Actress & more'Oppenheimer' is the top-nominated film of the year, with 13 total nominations. 'Poor Things' follows with 11 nominations and 'Killers of the Flower Moon' is up for 10 nominations. This year, the Oscars has an earlier time slot and will kick off at 7 p.m. EST/4 p.m. PST.
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2024 Oscars: Best Picture, Best Director, Best Actor, Best Actress & more'Oppenheimer' is the top-nominated film of the year, with 13 total nominations. 'Poor Things' follows with 11 nominations and 'Killers of the Flower Moon' is up for 10 nominations. This year, the Oscars has an earlier time slot and will kick off at 7 p.m. EST/4 p.m. PST.
Read more »
2024 Oscars: Best Picture, Best Director, Best Actor, Best Actress & more'Oppenheimer' is the top-nominated film of the year, with 13 total nominations. 'Poor Things' follows with 11 nominations and 'Killers of the Flower Moon' is up for 10 nominations. This year, the Oscars has an earlier time slot and will kick off at 7 p.m. EST/4 p.m. PST.
Read more »
2024 Oscars: Best Picture, Best Director, Best Actor, Best Actress & more'Oppenheimer' is the top-nominated film of the year, with 13 total nominations. 'Poor Things' follows with 11 nominations and 'Killers of the Flower Moon' is up for 10 nominations. This year, the Oscars has an earlier time slot and will kick off at 7 p.m. EST/4 p.m. PST.
Read more »
2024 Oscars: Best Picture, Best Director, Best Actor, Best Actress & more'Oppenheimer' is the top-nominated film of the year, with 13 total nominations. 'Poor Things' follows with 11 nominations and 'Killers of the Flower Moon' is up for 10 nominations. This year, the Oscars has an earlier time slot and will kick off at 7 p.m. EST/4 p.m. PST.
Read more »
Best Picture, Best Director, Best Actor, Best Actress & more | See full list of winnersEven before Ryan Gosling lit up the stage with the best Ken-ergy - performing the Oscar nominated song "I'm just Ken," ABC7's Luz Pena caught up with some local nominees on the red carpet. The Oscars were a night of first time nominees, including Bay Area filmmaker Sean Wang - Oscar nominated director for "Nai Nai & Wài Pó.""Did you ever think that your documentary was going to end up nominated and you were going to be here tonight.No, I think we made something really special. As we were shooting and editing we knew that we made something that we loved that I think will honor them and their joy and humanity. It was something from our family and future generations to have" His now famous grandmothers from his documentary 'Nai Nai & Wài Pó' said they receive the Hollywood treatment ahead of the Oscars. Bay Area Oscar-nominated filmmaker Leo Chiang was proud to be nominated for his documentary "Island in Between" - being on the red carpet was part the dream
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