The 2007 Reality TV Show That Foreshadowed Kendrick & Drake's Beef

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The 2007 Reality TV Show That Foreshadowed Kendrick & Drake's Beef
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Host of 'Ego Trip's The (White) Rapper Show' poses with the cast for a promo photo

The Big Picture August 11, 2023, marked the 50th Anniversary of a music genre that has shaped several generations of hip-hop. This date is specifically credited because it’s the day that DJ Kool Herc, debuted a new technique of spinning that laid the foundation of today’s music. This grew from one party to parties in the streets of the Bronx, and as DJs spun new mixes, more forms of self-expression came to be. The person credited as the first MC, aka master of ceremonies, is Coke La Rock.

How Ego Trip Went From Journalism to 'The Rapper Show' Ego Trip was originally a magazine that ran briefly in the early 1990s. Ego Trip was essentially a group of freelance journalists and writers. It was founded by Sacha Jenkins and Elliott Wilson. They were joined by Jefferson “Chairman” Mao and Gabriel Alvarez, and later, Brent Rollins, and together produced 13 issues of their rap and hip-hop-focused magazine.

The Rapper Show was pretty successful at the time. The cast comprised Dasit, Misfit, G-Child, 100 Proof, Jon Boy, Persia, Jus Rhyme, John Brown, and $hamrock, who were all hopeful for hip-hop superstardom. It was more of a social experiment than a talent show, however, with topics like non-Black people saying the n-word, which is still a conversation being had in the hip-hop community.

This was notably seen at the 2015 Grammy Awards when Macklemore’s The Heist beat out Kendrick Lamar’s Good Kid, M.A.A.D City. Macklemore famously published the text he sent to Kendrick after the win, saying essentially that Kendrick deserved it more. He said later in a 2021 interview with Talib Kweli, “I’m struggling with like, 'Damn, I’m benefiting from the system I’ve been calling out since I was f*cking 20 years old.

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