So-called point-of-sale donations have sharply increased in recent years, bringing in hundreds of millions a year. But the requests to 'round up' your bill for charity have really taken off.
So-called point-of-sale donations have sharply increased in recent years, bringing in hundreds of millions a year. But the requests to"round up" your bill for charity have really taken off.So-called point-of-sale donations have sharply increased in recent years, bringing in hundreds of millions of dollars a year. But the requests to"round up" your bill for charity have really taken off.
Rindos said he's noticed a sharp uptick in the number of requests popping up in places he shops, and it's become a bit tiresome."Every place that you go to — Taco Bell, 7-Eleven. They're all doing it." In 2018, Kelting and her colleagues enlisted the St. Louis Zoo in a field study. Instead of asking food court patrons for the usual $1 donation for a wild animal conservation effort, the zoo temporarily tried the round-up approach. Fundraising jumped 21% during the experiment, which ran for a few weeks. Kelting calculated that over a one-year period, the zoo would have brought in about $8,000 more by simply changing the way customers were asked to donate.
Kelting, citing a body of research by others, says that customers might also change their behavior and perceptions in public versus private settings. In this case, the self-checkout is analogous to a private setting where it is easier to decline, but the same decision in front of a cashier — especially one who adds a verbal prompt for the donation — is something different.
But when it comes to giving in the checkout line, she's wary."How do I know where that money is going? And the price of food? I just spent almost $200 on this," she says, nodding to the groceries in the trunk.against the pharmaceutical chain claiming that it wrongly used money collected through point-of-sale donations to honor a pledge to the American Diabetes Association.
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