Greenwashing is not a problem for the green transition, it is THE problem. Originally published on Transport & Environment. By Luca Bonaccorsi, Director, Sustainable Finance Imagine you’ve worked hard on your favourite recipe. Flour, eggs, milk, sugar,
Imagine you’ve worked hard on your favourite recipe. Flour, eggs, milk, sugar, chocolate and pears.… In the oven goes your sweet masterpiece and you just can’t wait to feast on it. Imagine that first bite, after much waiting, when you realise that someone must have sneaked in your cake … mayonnaise, red chili peppers, mustard and tomatoes. Yuk.
Then one morning in April we all woke up to the taste of a modified recipe. Renewables and EVs were still there, thank God, but someone had sneaked in gas buses, dirty cargo ships and the burning of forests. Just a few incredibly unsavoury ingredients had managed to spoil the entire flavour.
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