Despite distractions like dinner and football, Americans engaged in significant online shopping on Thanksgiving Day, marking a 8.8 percent increase to $6.1 billion compared to the previous year. Retailers offered extensive discounts, particularly in toys, electronics, apparel, appliances, sporting goods, and furniture, fueling this growth. The shortened shopping period and improved economic conditions also contributed to increased consumer activity.
Turkey dinners and televised football games didn’t distract Americans much from gift shopping on Thanksgiving Day – at least online.shopping is off to a good start. It’s being fueled by widespread discounting across the retail industry, in particular in toys, electronics, apparel, appliances, sporting goods and furniture.
Adobe expects consumers will spend a record $10.8 billion online on Black Friday, up 9.9 percent year-over-year. There is a noticeable return to the use of doorbusters to attract early bird shoppers. Cyber Week is expected to drive $40.6 billion in online spend, up 7 percent year-over-year, representing 16.9 percent of the overall
“Cyber Week is off to a strong start, where bigger-than-expected discounts on Thanksgiving propelled impulse shopping in categories like electronics and apparel,” Vivek Pandya, lead analyst, Adobe Digital Insights, said in a statement Friday. “As people gathered with family and friends, many were hitting the buy button on their mobile devices, which hit an all-time high for the overall holiday season.
Online Shopping Thanksgiving Day Retail Sales Discounts Consumer Behavior
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