Even if 'Shazam!' ends up frontloaded, its quality and its initial reception means DC Films has turned a corner.
to nearly $57 million domestic debut was merely an illusion. With $69.75 million in its first seven days, the day-to-day weekday holds have not been super-duper. It jumped 61% on Tuesday, and it’s not that far behind in terms of “weekend-to-first week” multipliers. With 1/3 of the opening weekend audience made up of under-17-year-olds , it could still maybe/possibly hold at least as well as ’s reviews aren’t going to help make its case as the “other” horror-infused comic book superhero movie.
I’d also like to think that Warner Bros.’ surprisingly spoiler-free marketing campaign, including total silence on the best superhero movie plot twist since ’s Mandarin reveal, may goose post-debut legs as kids who missed it last weekend might catch up this weekend. I’ve long argued that when you know you can open the movie without giving away the whole movie, keeping stuff out of the campaign can lead to longer legs and stronger word-of-mouth via the element of surprise.
belongs in the DC Films Universe. The only way it sticks out eight years later is a focus on the hero’s daddy issues as opposed to the now-standard pattern (which continues in
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