Thanks To 'Euphoria,' This NYC Gender-Free Retailer Is Coming To More Cities

I'm so there. HBO and gender-fluid store phluidproject are teaming up to celebrate euphoriaHBO with pop-up shops around the country

HBO is celebrating its new Zendaya-led, Drake-produced drama Euphoria by teaming up with The Phluid Project.

The Phluid Project Is The First Entirely Gender-Free Store Shop without binary boundaries The pop-up shop will take place in San Francisco on July 8, Seattle on July 10, and Miami on July 12. The first 25 people at the pop-ups in all three locations will get free Euphoria x The Phluid Project tote bags. The remainder of the bags will be available for sale with all proceeds going directly to the Trevor Project, the largest suicide prevention and crisis intervention organization for LGBTQ youth.

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