Tourism achievement last year reflected very positive signs for its recovery, said Thailand's Tourism Authority.
Under the theme of"Amazing New Chapters," the new campaign aims for a full resumption of Thai tourism this year, which is expected to generate about 2.38 trillion baht , or 80 per cent of the pre-pandemic level, Tourism Authority of Thailand Governor Yuthasak Supasorn told a news conference.
For the Chinese and other international markets, the TAT will move forward by focusing on new segments of tourists, easing airline seat shortages, and promoting overland journeys, Deputy TAT Governor Tanes Petsuwan told the briefing.
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