H-E-B has partnered with Imprint, a startup that specializes in launching co-branded credit cards, to offer its customers a rewards credit card. The partnership has resulted in increased loyalty and spend for H-E-B, while Imprint earns annual card fees and takes a cut on the net interest income and fees.
When Texas-based supermarket chain H-E-B launched a rewards credit card in April, it turned to a three-year-old startup called Imprint , led by Irish founder Daragh Murphy, which partners with consumer brands to launch co-branded credit cards .
Today, H-E-B's customers have the option to pay for their groceries through Imprint, receiving 5% cash back and other rewards. Both H-E-B and Imprint benefit from increased loyalty and spend.
H-E-B Imprint Co-Branded Credit Cards Rewards Loyalty Spend