With its future facing user experience and pioneering technology, flagship electric BMW iX needs to be driven to be fully appreciated
The flowing roof, flush doors, slim light units and the absence of unnecessary embellishments give the iX a clean, modern appearance. The seemingly simple exterior design veils some compelling technologies too. For instance, the closed upright kidney grille is a high-tech interface housing the car’s advanced driver assistance systems. In the future, it can easily be tailored for fully automated drive.
“This is the most complex and intelligent vehicle that BMW has ever built. The technology has enabled us to do a design that is very reduced and clean, especially in the interior,” says van Hooydonk. “The form language may be very modern, reduced and clean, but the sense of precision, strong character and good proportions are all there,” he told me at the reveal last November.efficiencyI’m happy sitting inside the iX since the interior’s focus is on providing a positive user experience.
The iX interface is digital with elements surfacing only when summoned through the personal assistant and integrated smart fabrics in what is being dubbed “shy tech”. With AI and machine intelligence such a big part of the upcoming generation of cars, BMW wants to make technology less overwhelming.There are few mechanical elements inside the iX, with the discreet air vents, hidden speakers and the floating screen adding to the sense of calm inside this car.
The final note worth mentioning is the iX sound, composed specially for this car by the celebrated composer Hans Zimmer, which the driver can modulate through the throttle paddle. When creating the sound, the musician beautifully compared the ideas to framing the silence in the desert. Driving the iX it occurs to me that the new age of personal transport isn’t going to be quite the a big bold revolution some of us had imagined, but rather a network of subtle evolutions that together make the experience of driving different — in a good way. And this car is a great expression of this.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
What should you do if you can’t get tested before a holiday gathering?Dr. Anthony Fauci said the return of many COVID-19 restrictions is 'not an overreaction' to the 'unprecedented' rapid spread of the omicron variant.
Read more »
Women Who Work Outside Road-Tested the Season's Cutest Winter CoatsWe wanted to help you find coats that *actually* withstood the colder weather. So we recruited the help of five 'cold professionals,' AKA women who work outside as part of their job.
Read more »
What to do if you've just tested positive for CovidThe highly transmissible omicron variant has led to a Covid-19 surge that is expected to continue to spike in the coming weeks.
Read more »
Entertainment “Memestocks” Will Be Tested in 2022AMC Theatres (and its executives) benefitted from becoming a meme in 2021, while Donald Trump's company, Triller and Reddit are betting that 2022 may be their year.
Read more »
Why We're Convinced Kaitlyn Bristowe and Tayshia Adams Will Stay on as 'Bachelorette' Hosts* manifests *
Read more »
Why I’m Pro the Anti-Fashion LookDiscover why one writer is pro the anti-fashion look.
Read more »