Tesla To Exhibit Its Electric Cars At The IAA 2023 Show In Munich via InsideEVs
Tesla's decision to attend the IAA Mobility show comes at a time when other automakers are looking to reduce their marketing budgets. Stellantis, for example, has only confirmed its Opel brand for this year's auto show in Munich.
In the past, Tesla has on rare occasions attended car shows, especially when it had a new model to showcase. The company's first such event was the 2006 San Francisco Auto Show, where it showed theThe EV maker also attended the 2017 Los Angeles Auto Show in 2017 when the Tesla Model 3 made its auto show debut. Tesla was also among the OEMs that participated in the 2021 Shanghai Auto Show.
Instead of exhibiting at costly auto shows, Tesla typically prefers to unveil its new models and technologies through its own events and online platforms. This allows the company to have more control over the messaging surrounding its products and to reach a wider audience directly. We'll see if Tesla's IAA 2023 presence will be the exception that proves the rule for the EV maker or the first sign of a change of strategy.
Speaking of a change in strategy, the company recently did a U-turn on advertising. Shortly after CEO Elon Musk said in May 2023 that the brand would"try a little advertising and see how it goes" during a shareholder meeting at Giga Texas in May 2023,
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tesla's 1st electric pickup has rolled off the assembly line, company saysTesla says its first production Cybertruck electric pickup has rolled off the assembly line, nearly two years behind the original schedule.
Read more »
Tesla's 1st electric pickup has rolled off the assembly line, company saysWith its wedge shape and stainless-steel body — which Tesla calls the exoskeleton — the Cybertruck looks nothing like a traditional pickup. S
Read more »
Tesla's 1st electric pickup has rolled off the assembly line, company saysTesla says its first electric pickup has rolled off the assembly line. Elon Musk's company tweeted a photo Saturday showing scores of workers in helmets and yellow vests surrounding the vehicle, which Tesla calls the Cybertruck.
Read more »
Tesla's 1st electric pickup has rolled off the assembly line, company saysTesla says its first production Cybertruck electric pickup has rolled off the assembly line at Giga Texas, nearly two years behind the original schedule.
Read more »
Tesla’s first electric pickup has rolled off the assembly line, company saysWith its wedge shape and stainless-steel body — which Tesla calls the exoskeleton — the Cybertruck looks nothing like a traditional pickup.
Read more »
Tesla Cybertruck: the first electric pick-up is builtEverything you need to know about the new 2023 Tesla Cybertruck - the all-electric pick-up truck by Elon Musk
Read more »