Tesla is set to report record vehicle deliveries, after the top electric vehicle maker increased discounts and other incentives to boost sales in the face of economic uncertainty and rising competition.
Tesla this week sent out an email, "The Most American-Made Cars Are S3XY," offering three months of Supercharging to those who take delivery of a Model 3 by June 30, 2023.
In China, its second-biggest market after the United States, Tesla offered an insurance subsidy of 8,000 yuan to customers who ordered and completed the delivery of an already-built Model 3 in the inventory from June 16 to June 30.
Tesla also offers discounts in Europe and Tesla appears to have tapped the brakes on a production increase at its Berlin factory,Lower prices could weigh on its margins, which has prompted some brokerages to downgrade Tesla stock and overshadows a recent stock market rally driven by a flurry of deals by automakers to use Tesla's charging stations.
Some analysts were cautious about Tesla's deals to open its charging network to rivals. "The biggest risks of opening the charging network in our opinion are potentially losing Tesla car buyers to other OEMs, and decreasing current Tesla owner satisfaction," Goldman Sachs said in a recent report. Reporting by Hyunjoo Jin in San Francisco and Akash Sriram in Bengaluru Additional reporting by Joseph White in Detroit and Zoey Zhang in Shanghai Editing by Peter Henderson and Matthew LewisAkash reports on technology companies in the United States, electric vehicle companies, and the space industry. His reporting usually appears in the Autos & Transportation and Technology sections. He has a postgraduate degree in Conflict, Development, and Security from the University of Leeds.
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