Tesla will likely roll out a monthly subscription plan for customers who aren't yet ready to drop $7,000 upfront for its self-driving technology
Tesla is planning to let customers take advantage of its self-driving technology through a subscription plan, CEO Elon Musk announced during the company's quarterly earnings call Wednesday.
Full-Self Driving, the more expensive version of Tesla's Autopilot feature, helps the vehicle navigate highways, change lanes, and park with reduced driver intervention. Earlier in April, Musk announced in a tweet that, on July 1, Tesla would be, which currently costs $7,000 for customers who purchase it upfront.
Chief Financial Officer Zach Kirkhorn said on the call that buying the self-driving feature upfront and paying it off as part of a loan on the vehicle would be "the least expensive plan," but added that a subscription model would help the company onboard customers who don't go that route.
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