I recently published an article about how Tesla's share of the electric vehicle (BEV) market has shifted over the past two years. Despite the fact that Tesla's deliveries grew 180% from Q2 2020 to Q2
As that tweet above shows, Tesla’s share of the overall auto market also declined a bit in the most recent quarter. There are some likely reasons for that. For one, Tesla did have factory or production line shutdowns in the second quarter that reduced Tesla’s production output.
Additionally, auto companies started rebounding a bit from the supply chain crises they’ve been facing. With other automakers seeing their production increase while Tesla’s production stalled or decreased for a period of time, the clear outcome was a decline in Tesla’s market share.In the USA, Tesla’s share of the market was almost steady after quickly climbing from about 2% market share to 3.5% market share. It just slightly slid down from 3.5% auto market share in Q4 2021 to 3.4% in Q2 2022. Similarly, after a steady climb in auto market share in China from Q2 2020 to Q1 2022 , Tesla slipped up a little bit in Q2 2022 and fell to 1.9% share. Again, that’s a minimal decline and could be explained by some temporary production issues. But in Europe, the change was dramatic. Tesla climbed up to 2.1% of Europe’s auto market by Q4 2021 , with the steady upward climb starting from 0.7% in Q2 2022. But in Q2 2022, almost all of that gain was lost as Tesla dropped to 0.9% of the auto market.We certainly don’t know where things are headed in the future. Aside from potential explanations for the drop in market share described above, one might also bring up that Tesla started shipping vehicles to several new markets. However, that said, Tesla wouldn’t historically expand to new markets like that if they had too much demand in existing markets. But flipping it once more, customers in some of these markets have been waiting years for their vehicles, and Tesla has to find the right balance of serving people in new markets and
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