The world’s top seller of EVs hasn’t followed through on a 16-year-old goal of making them widely affordable and the Cybertruck, its next model, will be Tesla’s most resource-intensive.
. Musk claimed Cybertruck’s base price would be $39,900 though none of the company’s models has ever sold at the low end of his predictions. With features Tesla encourages customers to add, including Autopilot and Full-Self Driving, the actual price with taxes may approach $100,000 for the heavy truck.
As the once disruptive company matures, Musk is focusing on boosting sales of high-priced, high-margin vehicles, touting speed and power far more than sustainability. No automaker has played a bigger role than Tesla in popularizing EVs and getting car buyers excited about them since it released the $100,000 Roadster in 2008. It’s become the world’s pre-eminent seller of such vehicles, posting consistent profits in recent years after a decade of losses and is on track to deliver well more than a million EVs in 2022.
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