Tesla's sales rose 8.8% to over 657,000 cars in 2024, a record high despite its first-ever decline in annual global deliveries.
A Tesla Bot on display as people look at a Tesla Cybertruck in a showroom in New York City on Jan. 2, 2025.said on Friday its sales rose 8.8% to a record high of more than 657,000 cars in 2024, a strong performance in a competitive market in a year when its annual global deliveries fell for the first time.
In 2024, Tesla delivered 36.7% of its cars to customers in China, its second-largest market, based on the sales figures. With full-year global sales of 1.79 million cars, Tesla was still narrowly ahead of BYD, whose EV sales grew 12.1% to 1.76 million globally.The U.S. EV giant downsized its global workforce last year in the face of tepid demand and stiffer competition from Chinese EV makers, and cut the size of its China sales team.
BYD, which has led a cost-cutting competition with its Dynasty and Ocean series of EVs and plug-in hybrids, overshot its sales target, with passenger vehicle sales up 41% to over 4.25 million units last year.
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