Tesla rolls out global customer referral incentive as EV price war heats up
automakers have historically used employee and loyalty discounts to lower the sticker price of cars. Tesla up to now has focused on real-time adjustments to prices posted on its websites.rebateTesla, which aggressively cut prices since late last year starting in China, has slowed price cuts on its new orders but increased discounts on its already made cars.
On Sunday, the automaker delivered a record number of vehicles in the second quarter, topping market estimates. Tesla also achieved record deliveries of its China-made vehicles in the second-quarter.in April doubled down on the price war, saying the company would prioritize sales growth ahead of profit in a weak economy and rising competition.
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