With EV sales growth slowing, now is the time for Tesla to make a splash, not throw in the towel.
With Tesla’s lackluster performance in Q1 for EV deliveries, one would think the company would pull out all the stops to stimulate demand. And they have started taking the most basic measure, which is seemingly the only one in Elon’s arsenal: slash prices. Tesla’s Model Y, Model S and Model X have each been lowered by around $2,000 this month. And Tesla’s Full Self Driving feature has been cut in half for its monthly service and cut by 33% from $12,000 to $8,000 for a one-time purchase.
So when times get tough, instead of increasing the rewards or incentives in the referral program, Telsa instead kills it. It’s likely the company will claim that this is just another “cost-cutting measure” but really it seems more like cutting off one’s nose to spite one’s face. Take your most vocal advocates and take away any incentives they had to spread the love and to counter the FUD. Not a good move, Elon. And here’s why.
The fact is people hate change and love the familiar. And EVs represent a significant departure from the status quo. So give people a reason not to challenge their current choices, lifestyle and beliefs, and they will happily go along with it. But the threat of climate crisis is real. The destruction of our air quality is real. Our addiction to foreign oil is real. Now is not the time to silence our advocates. Now is not the time to cut costs without consideration of our future.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tesla Full Self Driving (Supervised) Now $99/Month — Reflections on 4.5 Years with Tesla FSDClean Tech News & Views: EVs, Solar Energy, Batteries
Read more »
Tesla Model Y vs. Fisker Ocean Electric SUV Comparison: A Flashy Threat to Tesla’s DominanceThe ubiquitous Model Y faces one of the most interesting—and star-crossed—electric SUV challengers in years.
Read more »
Join Us for Live Tesla FSD (Supervised) Drive & Tesla DiscussionClean Tech News & Views: EVs, Solar Energy, Batteries
Read more »
EUR/GBP retreats from 0.8570 on weak German Retail SalesThe EUR/GBP pair falls back from 0.8570 as German Retail Sales data for February remains weaker than expected.
Read more »
Dollar retreats on intervention fears; ECB 'crystal clear' over possible June cutDollar retreats on intervention fears; ECB 'crystal clear' over possible June cut
Read more »
Asia FX sees some relief as dollar retreats; rate fears remain in playAsia FX sees some relief as dollar retreats; rate fears remain in play
Read more »