Tesla is offering discounts of up to $1,600 on new Cybertrucks and $2,600 on demo versions as it seeks to boost sales following a decline in demand. This comes after reports of workers being shifted from the Cybertruck production line to the Model Y line.
Tesla has started offering discounts on the Cybertruck as it battles to recover from a decline in sales.The automaker is now advertising up to $1,600 off new Cybertruck s on its website, with buyers also able to pick up demo versions of the futuristic pickup with just a few hundred miles on the clock at a $2,600 discount.It comes after Tesla moved some of its workers off its Cybertruck production line at its Austin factory, three employees at the facility previously told Business Insider.
The automaker has said the unorthodox off-roader is now turning a profit, and industry data shows it is still outselling rivals like the Ford F-150 Lightning.However, that hasn't been enough to stop Tesla from recording its first-ever annual sales decline in 2024, despite piling on incentives toward the end of the year.The carmaker is now pushing to meet Elon Musk's ambitious target of 20-30% sales growth this year, unveiling a revamped version of the Model Y in Asia last week.
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