Elon Musk’s electric-car firm enjoyed an unprecedented 184% increase in brand value
Tesla CEO Elon Musk dances onstage during a launch event for Tesla China-made Model 3 cars in Shanghai in 2020. Picture: REUTERSFollowing its re-entry to the table last year, to $36.3bn, moving 26 places up the table to 14th.
Despite its seismic growth, Tesla has yet to enter the top 10 alongside Toyota and Mercedes-Benz. Apple once again took the top spot in the table, followed by Amazon . Having overtaken Google in 2020, Microsoft has preserved its place in the top three. The top three brands account for a third of the total table value this year.
The remainder of the Top 10 comprised Google , Samsung , Coca-Cola , Toyota , Mercedes-Benz , McDonald’s and Disney . Other automotive companies in the top 100 were BMW , Tesla , Honda , Hyundai , Audi , VW , Ford , Porsche , Nissan , Ferrari , Kia , Mini and Land Rover Interbrand measures brand value by the financial performance of the branded products or services, the role the brand plays in purchase decisions and the brand’s competitive strength.
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