US carmaker says e-commerce company Pinduoduo broke its policies
Tesla cars recharge at a Tesla Supercharger facility on January 30 2019 in Petaluma, California. Picture: GETTY IMAGES/AFP/ JUSTIN SULLIVAN
At the centre of the dispute, which surfaced last month, is Tesla’s direct-sales model. Unlike most carmakers that sell via franchised dealerships, Tesla has its own network of showrooms where customers can view a vehicle before placing an order online. Customers can also go direct to the official online channel, which comes with a price-match guarantee.
Once Tesla became aware of the campaign, it denied any form of co-operation with either Pinduoduo or YiAuto. YiAuto went ahead with its promotion regardless, and the man in Wuhan paid for the car. His order was ultimately placed direct on Tesla’s website, using his personal details.
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