The upcoming Tesla Cybertruck and other future products are seen as 'vital to keeping Tesla fans within the brand' by S&P Global Mobility analyst Kent Chiu.
Tesla enjoys the highest customer loyalty rate among all carmakers, and analysts believe the Cybertruck could boost that even further.
Currently, brand-loyal owners of Tesla EVs are rather limited when it comes to making an upgrade as the carmaker's lineup only includes two sedans – Model 3 and Model S – and two crossovers – Model Y and Model X.'s expected arrival in the coming weeks could provide some needed variety, according toThe Cybertruck is seen as"vital to keeping Tesla fans within the brand" by Kent Chiu, associate director of consulting services at, which tracks Tesla loyalty data.
"The Cybertruck, a second-gen Roadster and a vehicle positioned below the Model 3 have all been promised and should migrate existing owners up or perhaps sideways within the brand. Now, Tesla needs to get them to market," Chiu said in a September 13 blog post.is 68 percent, far above the industry's average luxury brand loyalty rate of 46 percent. This means that just 32 percent of owners leave Tesla to buy a new vehicle.
It's likely that many Model Y owners think the same, especially since they can only upgrade to a Model S or Model Y at the moment, and those are much more expensive vehicles starting around $75,000 and $80,000, respectively. Mind you, one of the big unknowns regarding the Cybertruck is pricing.said in July it expected Tesla's electric pickup to start around $50,000, which would be similar to the Ford F-150 Lightning.
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