David Howard Thornton as Art the Clown in Terrifier 3
Originally introduced as an edgy alternative to mainstream horror, the hyper-violent Terrifier film franchise has crossed over into a more populist zone after the recent success of Terrifier 3. The new film not only topped the domestic box office charts in its first weekend of release, a hugely unexpected achievement considering that it was debuting in the wake of Joker: Folie à Deux, it has now helped push the franchise’s total past impressive milestones almost singlehandedly.
After the first film's release, the distribution rights to the franchise were picked up by Cineverse, which put together a viral marketing campaign for the second installment. Terrifier 2 debuted in 2022, and went on to gross more than $10 million domestically against a reported budget of $250,000. The movie’s success served as a proof of concept for the studio’s marketing strategy, and pretty much functioned as a launchpad for the third movie to take things to the next level.
✕ Remove Ads Terrifier 3 cost a reported $2 million to produce, and was marketed for a negligible $500,000. Cineverse utilized its media ecosystem to promote the film directly to its target audience, while at the same time creating buzz among casual viewers. Directed by Damien Leone, the Terrifier movies revolve around a murderous entity known as Art the Clown, a character that has already achieved a degree of pop-culture respect.
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